L.A. Music Producer Kenny Dubb Celebrates New Milestones




Since Kenny did so well in L.A., he qualified to go to the national level and compete in the New York edition, Beast of the Beats VIII (like a super bowl for competing Producers). He was a Finalist in that as well, making the Top 22 out of 88 contestants. Despite not getting the 1st or 2nd place spot as desired, Dubb was able to go back and feature in L.A for free.

The INDIEgator: I watched some of the video footage from the iStandard Producers competition and noticed the talent had to stand on stage and face the crowd while their music was being played live. I can only imagine the amount of courage that had to take, especially in New York which has a reputation of being one of the toughest crowds. How was that for you?

Kenny Dubb: Yeah, at the showcases they do have us on stage bobbing heads on display. It’s awkward but I beat out a lot of people. The judges included !llmind, Symbolic 1, Rockwilder, Ken Lewis and others. I learned that I need to get more minimal because the tracks I was making were too big and like battle beats, but not good to rap on according to the judges. I’m very humble but it’s hard when you know you have the best stuff in the house and it goes over people’s heads. I’m a Creator and it will be way more in-depth than what people need. I have tricks up my sleeves for that next year.

Dubb mentioned his surprise at being the only Producer that got singled out for criticism; regardless he did really well in two rounds and is proud of his accomplishments on this leg of the journey. Ultimately, he had a blast there networking with Artists and industry heads from all over the world who were meeting in New York for this event.

Kenny Dubb: Competitions like these are very important. It’s been a good beat season. Many multi-talented Producers are starting to replace Rappers since Producers can rap also; they are valued for their multiple skills.

In 2013 Kenny made the tough decision to retire from the Military after a decade and produce music full-time. He currently attends school for this passion.

Kenny Dubb: A lot of guys don’t want to take that next step in elevating their craft with education and instead many remain garage Producers. It’s like being a child; you know how to speak before you learn how to spell. I was doing all of this before but now having an understanding of how all the chords and technicalities work has been very beneficial; like heaving cheat codes.

One of Dubb’s favorite projects was “Demigod” released by his Artist Amos in 2013 which did well; the EP and mixtape is available online now.

Next month the Producer will be in the studio finishing an EP with multi-platinum award winning Audio Engineer Irko and Hip Hop Artist Shurland Ayers. In the next 5-10 years Kenny expects to be more established and sees himself working with A-Listers more often than not. Like most serious Musicians, he wants a Grammy.

Kenny Dubb: Some people make songs to be popular. I want a Grammy; that’s how you know it’s quality work. Others get awards like from Nickelodeon, etc… That’s a whole different level of Producer. A lot of guys make a lot of music for a lot of people but a Grammy is a seal of approval. I don’t look at what I want to sell. I’m focusing on the quality of the music and the energy.

When asked how he feels about rapping again in the future, he said that if his creativity and ambition lead him back to doing vocals, he may perform as an Artist again. He is a very creative person and does a lot of writing on the side, but cannot set a strategy on rapping right now.

The INDIEgator: Even though you’re still on your way and a lot of people support what you do, looking back, did you ever think you would make it this far in your field of choice?

Kenny Dubb: In high school I was in the marching band but I never wanted to be a struggling Musician. I didn’t know at the time that this was my calling. The thing you try to avoid the most is often what really makes you happy. I’m much happier now than I would ever have been working a 9-5 job. There’s no doubt about it, despite the fact that this path is something the responsible side of me is always fighting against. In spite of all obstacles, nothing is going to stop me. All I have to do is continue to be creative. You only lose when you give up and you only give up when you start thinking something is better for you, even if it’s really not. If more people were creative, the world would be a better place. I honestly believe that the best ideas are in the grave because people aren’t exploring themselves or living their true calling; they are settling and tolerating.

The INDIEgator: That is unfortunately very true too often. We should never settle. Kenny, what words of inspiration do you have for other aspiring Music Producers?

Kenny Dubb: Concentrate. If you truly focus on what you want to do, nothing will be able to hold you back. There are your dreams and a bunch of distractions in front. Give what you want to do priority over everything else. That’s the only difference between someone living their calling and those who aren’t. There’s a difference between having an interest in something and being about something.

Boom! And that my friends, is my blood, my love, my brother, Kenny Dubb. I can’t wait to travel to L.A. and hang out with him and his clients in the studio. Then I can finally steal my spotlight back and show them what I can do. Lol! Just kidding.

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Kitty Y. Williams
Since moving to Houston, CEO Kitty Y. Williams (MissKittyTV Networks, LLC) has brought positive media exposure to Entertainers, Business Owners, Authors, Filmmakers, Community Leaders and other unique individuals Worldwide. Beginning with MissKittyTV in 2006, she filmed exclusive interviews, showcases, web cam episodes and events around the city, sharing with the world via YouTube. In 2007 she started her Kitty Williams LIVE radio broadcast on BlogTalkRadio, interviewing guests and showcasing music from several independent entertainers. (Read More on LinkedIn)

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